Tactics include:

1. Set up a Paper Maché Cottage Industry
   in the Bandhavgarh National Park area.
   
   
2. Sell “official” tiger art/merchandise in
   areas around the tiger preserve and
   globally through an online Web site.
   
   
3. The launch product line consists of
   museum-quality, tiger-depicted art:
   Masks, figurines, plates, coasters,
   paw-castings etc. and offset-printed
   fine note cards and posters.
   
   
4. Public relations, online and direct mail marketing to educate, raise awareness in India and abroad and drive visits to the tiger preserve and Web site.
   
   

This is a model project which can be disseminated to other similar areas of India and used the world over for helping marginalized populations.

Overview graphic .pdf